He is the director of Little Spain, a creative production company founded in 2019 in Los Angeles, where he has lived since 2015. He is the creative director of C. Tangana's El Madrileño project and author of all the music videos and content for the album. He also helped the biggest name in Spanish pop music today to explore the Cuban and Latin American influences that appear on this album, as well as co-authoring Un Veneno (with Niño de Elche).